There’s no denying that channel letter signs are an excellent way to grab the attention of potential customers and entice them to your business.

However, choosing the wrong sign can have the opposite effect, and you could find yourself losing customers before you even open up your doors.

In order to make sure you choose channel letters that positively impress your customers instead of turning them away.

Here are 5 things you should keep in mind when making this decision.

Types Of Signs That Catch Attention

Sign Impact offers a variety of sign types, each of which helps build a certain kind of impression.

  • Channel letters: Your brand will stand out with these large, lit, three-dimensional letters.
  • LED signs: Long-hour businesses will make more of an impression with LED signs that are brightly lit.
  • Vehicle wraps: Make your corporate vehicle a portable sign that travels with you.
  • Lobby signs: These signs welcome your customers and enhance your business' professional appearance.

The Benefits of Channel Letter Signs

Everyone's trying to get noticed these days, and channel letter signs are a great way to do that. Whether you're opening a new business or have been in the game for years, channel letter signs will make an impression on your customers.

For one thing, it's easy to see what they say from a distance, even if people can't read them. which is important when you're trying to grab someone's attention.

They also show off your company name and logo, which is great for making sure people remember who you are.

Plus, they don't take up as much space as other forms of signage like billboards or storefronts. So, it's easier and cheaper for businesses that need something more than just their name out there on the street.

How To Choose the Right Channel Letter Sign

When choosing the type of channel letter sign that will best serve your business, it's important to consider what your goals are.

Are you looking for a sign that is easy to maintain, or do you want a sign that stands out? It's also important to consider what type of material you want your signage made of.

Below are the different types of channel letters and the benefits they offer.

Injection Molded Channel Letters:

These signs can be used indoors or outdoors. They are most often made from polycarbonate plastic because it doesn't rust and can withstand high levels of ultraviolet light.

They come in many colors and design options, but typically cost more than extruded channel letters.

These signs usually come with an outdoor sleeve that must be purchased separately so the sign can be taken down at night.

Extruded Channel Letters:

These signs can only be used outdoors as they don't have an outdoor sleeve like injection molded channels do.

They are most often made from aluminum because of its durability and affordability. Unlike injection molded channels which come in many colors, extruded channels only come in one color: silver.

What Type of Businesses Can Benefit from Channel Letter Signs?


Channel letter signs are great for retail stores. These will make your store stand out and can attract more customers.


If you have a restaurant, channel letter signs can help bring in more customers by advertising the different specials that you offer daily.

Auto Repair Shop:

Channel letter signs are also beneficial for auto repair shops because they will attract people with their catchy slogans. Or by making it look like the shop is open even if it's closed.

So, What Kind of Words Should Be Used on Your Channel Letter Signs?

Consider phrases that sell well such as free or low price. They'll be sure to get attention from drivers passing by!

The best part about having a professional design these custom letters for you is that they'll be able to do so much more than just put up one word across the front of the building.

How Much Do Channel Letter Signs Cost?

Depending on the size, shape and complexity of the lettering, a channel letter sign can cost anywhere between $1,000 to $8,000. The average cost is between $2,500 and $3,500.

This is a one-time fee; once you have your letter sign installed it will last 20-25 years without needing any repairs or maintenance.